Would You Pay More For Drinks In A Pub At Peak Times?
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Hotels and Airlines do it, Uber does it. Consumers say they hate it.
Dynamic surge pricing might be coming to a pub near you.
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Would You Pay More For Drinks In A Pub At Peak Times?
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Similar to the practices observed in the airline and hotel industries, we may witness pubs adopting strategies to encourage customers to pay higher prices for their drinks during peak hours.
While you might be accustomed to paying premium rates for plane tickets or train rides during peak periods, the concept is now being applied to the pub experience. A prominent British hospitality company, Stonegate Group, which oversees chains such as Slug & Lettuce, has revealed plans to raise the cost of beverages when their pubs are at their busiest.
Amidst the challenging landscape of the hospitality sector, some view this move as somewhat risky. Indeed, there has been a noticeable backlash on social media, with one individual commenting, "If they proceed with this, busy Stonegate pubs might become a thing of the past."
According to a spokesperson from Stonegate, the introduction of this pricing strategy, referred to as "dynamic pricing," is a response to the escalating costs of staffing. They also assured customers that any price fluctuations would be transparently communicated.
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From: - Thomas Connolly Sligo
Introducing our Midleton Very Rare 2023 Vintage Release
Since 1984, each Master Distiller of Midleton Very Rare uses their eye for detail, their passion for quality whiskey and their exemplary skill to create the pinnacle of Irish whiskey—our special vintage release.
The latest chapter of this renowned collection is adorned with the signature of our Master Distiller, Kevin O’Gorman. After months of exploration, O’Gorman crafted a balanced blend of rare and hand-selected single pot still and single grain Irish whiskeys from Midleton’s exclusive inventory to create this truly special release.
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